But what is it? Remarketing is a type of online advertising that allows you to recapture and nurture the interest of a customer who has previously visited your website.
Here are 5 reasons why you may want to start using remarketing:
1. 49% of consumers will visit up to 4 websites before making a purchase. So you may want to influence their final decision by being reminded with your ads.
2. It offers a high return on investment. The ads target buyers who have already visited your website so you know they are looking for your service or product.
3. You can target specific types of customers who have visited your site, e.g. those who added something to their shopping cart but did not purchase.
4. It works on mobile apps too so you can show your ads to previous visitors of your mobile app or site as they use other mobile apps or browse other mobile sites.
5. It works on YouTube too! So you can show your ads to buyers who have interacted with your videos or YouTube channel as they browse other YouTube channels.